©TM Aardman Animations Ltd 2026
Join us this spring for an exciting interactive adventure as Shaun the Sheep: Fun with the Flock Augmented Reality Trail arrives at Bluewater!
Explore Bluewater and follow the trail using the bespoke 'Fun with the Flock’ A.R. app to track down nine markers across Bluewater. At each location, unlock animated scenes, complete Bitzer the dog's checklist of fun challenges, and interact with Shaun and his farmyard friends in unexpected places!
Along the way, enjoy plenty of selfie moments, play musical stat-ewes, and help Bitzer find the Flock as you tick off his checklist. Complete the trail and earn an exclusive Shaun the Sheep sticker – a perfect keepsake from your spring adventure!
Plus, you could be in with a chance of winning a £100 Bluewater gift card for taking part!
How to Play
🗺️ Pick up a trail map from Guest Services by M&S from 1st - 31st May
📲 Download the ‘Fun with the Flock’ app on iOS or Android and enter our unique location code 1603*
👀 Find the markers located across Bluewater
🎉 Scan the markers with the app to unlock animated scenes
😍 Complete the fun challenges, take photos and videos to share with your friends!
📍 When complete, collect your sticker back at Guest Services by M&S and enter the competition to win a £100 Bluewater gift card
Don't forget to share your adventure with us at @bluewatershopping 🤗
*Mobile data may be required. We recommend downloading in advance of your visit.
Still got some questions?
Check out the full FAQs including device compatibility for the A.R. trail.
Terms and conditions
- To follow the A.R. trail, you need to download the 'Fun with the Flock’ A.R. app by scanning the QR code on the images on site or the trail map and enter the location code 1603. Mobile data may be required for the download, but you can connect to the Bluewater WiFi before downloading the app. You may download the app at home (iOS / Android) then use the app without data while at Bluewater.
- You need to be at Bluewater to scan the markers to use the app.
- The app is free to download and use. No purchase is necessary.
- Children must be accompanied and supervised by a responsible adult at all times.
- The app trail follows an accessible route around Bluewater. It covers all levels with a step-free route signposted on the printed map and trail route. The trail does not include lifts or escalators.
- Please be aware of your surroundings and pay attention to any emergency or other vehicles. Delivery/contractor vehicles may access certain areas.
- For your safety and that of others, please do not play the app games or take photos/videos within the app while you are moving between locations.
- Please look after your phone or device. Bluewater is not responsible for loss, theft, or damage.
- Bluewater is not liable for any technical issues, data loss or damage to any devices.
- Aardman endeavours to maintain the smooth running of the app however no liability will be incurred by Aardman or Bluewater for costs or inconvenience experienced due to faults or outages of the app.
- You have the opportunity to take photos and videos with Shaun the Sheep and friends within the app. If you share these on social media and tag Bluewater they may be shared publicly on Bluewater channels. Please do not tag Bluewater or share any photos you do not wish to be featured in public.
